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COREDUMP #011: Memfault Joins Nordic Semiconductor: What This Means for the Future of Connected Product Development
Chapters
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| Exciting News: Memfault's Acquisition by Nordic Semiconductor
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| The Origin Story of Nordic Semiconductor
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| The Evolution of Bluetooth Technology at Nordic
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| Bold Decisions and Learning from the Market
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| Nordic's Commitment to Developers and Software
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| The Shift Towards Software in IoT
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| Embracing Complexity: The Future of Nordic's SDKs
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| Understanding Trust Zone and Embedded Systems
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| The Importance of Strategic Partnerships
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| Building Relationships in the Tech Industry
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| The Value of Collaboration and Integration
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| Enhancing Developer Experience through Integration
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| Announcing the Partnership and Future Vision
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| Creating a Chip-to-Cloud Platform
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| Supporting Non-Nordic Devices and Ecosystem Expansion
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| Reactions to the Acquisition Announcement
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| Q&A
Listen to the Podcast
About the Webinar
In today’s Coredump Session, François and Chris share a major milestone in Memfault’s journey: Memfault is joining forces with Nordic Semiconductor. They’re joined by Kjetil Holstad from Nordic to explore Nordic’s history, how the acquisition came to be, and the exciting future they envision together. Along the way, they dive into the evolution of Bluetooth, the challenges of building complex embedded systems, and why developer experience is at the heart of it all.
Key Takeaways:
- Nordic Semiconductor’s journey from design services to global Bluetooth leadership hinged on bold bets and developer-centric decisions.
- The inclusion of Bluetooth Low Energy in the iPhone was a pivotal moment that accelerated Nordic’s growth.
- Building robust embedded systems today requires deep attention to software complexity, which has significantly increased over time.
- Decisions that prioritize developer experience—like open documentation and accessible SDKs—have been instrumental to Nordic’s success.
- Memfault’s partnership with Nordic was driven by a shared vision to make embedded observability easy, accessible, and deeply integrated.
- Memfault’s pre-integration with Nordic’s SDKs and their collaborative engineering work have helped reduce barriers for developers.
- The vision for a “chip-to-cloud” platform is about delivering seamless device management, monitoring, and OTA updates with a scalable, unified solution.
- Both Memfault and Nordic are committed to supporting non-Nordic hardware, focusing on building solutions that serve the broader embedded ecosystem.
Speakers
EVP Corporate Strategy Nordic Semiconductor ASA
Kjetil Holstad
Member of the Nordic Semiconductor, Executive Management Team since 2019, Mr. Holstad took on the corporate strategy role in July 2023. He holds a B.Sc degree in Electronics from Sør-Trøndelag University College (HiST). After working 15 years in various technical and marketing positions related to MCUs and wireless technologies at Atmel Corporation and Texas Instruments, he joined Nordic in 2015 as a Product Manager for the short-range wireless business, before taking over all Product Management in 2019. Kjetil Holstad is currently EVP Strategy and also heads BU PMIC. He is based in Oslo, Norway.
CEO & Founder, Memfault
François Baldassari
François Baldassari is the CEO and Co-Founder of Memfault. An embedded software engineer by trade, François was driven to start Memfault by his passion for tooling and automation in software engineering. Prior to Memfault, he ran the firmware team at Oculus and built the operating system at Pebble. François has a BSc in Electrical Engineering from Brown.
CTO & Co-Founder, Memfault
Chris Coleman
Chris Coleman is the CTO and Co-Founder of Memfault. Prior to founding Memfault, Chris was an embedded software engineer at Pebble and Fitbit where he led efforts across the firmware stack and developed a reputation for tracking down and fixing challenging firmware bugs. That, coupled with his passion for using tooling to efficiently deliver high-quality hardware products, drove him to start Memfault.